The project of “WP Lavori in corso” was born from the idea of creating an environment that can accommodate the different brands of the group. The stores are characterized by a subtle game of cross-references: from outdoor sports to catwalks (fashion shows but also industrial spaces) to the theme of the changing room and outdoor culture, from tartan that returns in different declinations to natural, wooden or completely green surfaces. In a society that goes faster and faster and that pays less and less attention to what surrounds it, a great work has been done in defining the external image of the Store: a bright full-height tartan, with a strong impact in any urban context.