The Levi’s® store in Bromley, UK is the first in a line of branches to have a shift in design and strategy, in collaboration with Lucky Fox, as the brand hits a new direction. The selected stores, which will have a more focused product selection of mainly tees and jeans, have been redesigned to create a more informative and focused shopping experience. Central to the new look store is digital signage and a large denim ‘fit and finish table’, complete with navigation signage blocks with integrated NFC tags, which interact with mobile devices and help inform shoppers on the vast number of fits.