At the beginning of this year, a group of photos featuring a red brick building and a white spiral staircase went viral on the social media. Then, another post showed that the space with the logo of GIORIO CASA was located in “Shenghui Furniture Mall”, which attracted some young people to travel a long way for a visit.
The owner of Qumei Wanwu commissioned Wang Zhongli, the lead designer of CATANIAN, to design for its exhibition space, in the hope of driving traffic with the introduction of the Italian brand GIORIO CASA. Only one month into the operation, the surging traffic as well as the comment that “the space is surprisingly located in Shenghui” assured the owner of having made a wise decision on the choice of the designer.