In the VILA Vimmelskaftet shop there has been strived for a look that makes people think of Paris´s natural elegance. The facade underlines the French “Boutique” look with its brassdetails and black,z handpainted look. Inside, the shop is based on elegant design, with focus on simplicity, quality, and texture. A classic concept with a refined twist which creates an identity.

The shop challenges in terms of space and materials. Spatially by working with transparency, visual breaks, and symmetry. In terms of materials by “darkening” the concept to achieve a luxurious feel. The shop is perceived as warm and inviting but also darker relative to conventional shops. A deliberate emphasis on the desired cozy and exclusive atmosphere – yet without appearing secluded. With its powerful integration of identity, quality, fashion, and merchandising, the VILA shop will appeal to all senses and deliver a unique shopping experience.

Designed by Riis Retail