The 45-key hotel, situated in the heart of downtown at 524 State Street, is a modern reincarnation of a 20th-century hotel that once occupied this location. One of the only downtown survivors of the 1925 Santa Barbara earthquake, the building has stood for well over 100 years. For the 10 years prior to its current transformation, the 15,617-square-foot building served as the home of the Church of Scientology, during which time it was largely cut off from the community. The new design preserves the sense of mystery while bringing an unexpected and design-forward travel experience to the area.

Drawing inspiration from the first Drift property in San Jose del Cabo, the hotel is dressed with goods from Californian and Mexican makers, paying homage to the brand’s Baja roots while celebrating its coastal Californian locale. The open layout invites the community to linger and experience the eateries, Dawn and Dusk.

The exterior visually relates to the surrounding community of Spanish influenced architecture, preserving and salvaging the white stucco walls, arched windows, and terracotta tiles. Rooms are creatively designed to maximize the square footage. The first-floor layout is open, with operable walls between the coffee shop and bar to create a space for locals and travelers to collaborate. The restoration introduces a vibrant use to a previously dilapidated building, while helping to preserve and introduce travelers to the rich culture of Santa Barbara.