Students were instructed to conceptualize a cohesive skin-care line for an existing brand currently not on the skin-care market. Furthermore students were to be mindful of the chosen brand’s target-audience, presence and over-all aesthetics. The line was to consist of seven products and part of the challenge was to seek out or design the bottle shapes and create suitable prototypes for the product line. Finally a fitting display was designed and made. Puma Turf is to be for people who are urbanites but very active. They prefer fresher scents, fresher colors, and have a modern, simple sense of aesthetics.
Designed by Kristin Agnarsdottir, student at School Academy of Art University.
http://www.thedieline.com/blog/2011/1/18/student-spotlight-kristin-agnarsdottir.html