Nike has re-opened its doors at Westfield Mall of The Netherlands, introducing the innovative Nike Rise concept to this premier location. The store has more than doubled in size, expanding from its original 730 sqm to an impressive 1575 sqm.

At the heart of this transformation lies our dedication to sustainability and innovation. The store features elements crafted from recycled materials, including Nike Grind, which comprises pre-consumer manufacturing scraps and post-consumer materials. This commitment not only enhances the aesthetic appeal but also reflects Nike’s ongoing effort towards sustainability.

The Tchai team designed and installed various store elements, from grids to rugs made from Nike Grind, wallpapers, signage, and intuitive wayfinding systems. Additionally, we created dedicated spaces like ‘Home of Football’ and the functional ‘Back of the House’ areas, ensuring a seamless and immersive shopping experience for Nike enthusiasts.