Grand Skylight Hotel and BXL have collaborated creatively to launch a mooncake gift box for the Mid-Autumn Festival.
Mooncake gift box set 1: Tianyun Yayue
The packaging box of this mooncake is based on the traditional elements of the Chinese Mid-Autumn Festival, “buildings”, “windows”, “full moon” and “rabbits”. Under the starry sky an moonlight at night, the rabbit runs like the moon.
In terms of visuals, orange is the main color and matched with starry blue to express the beauty of the bright moon and fresh breeze. The appropriate use of hot stamping embellishments adds a sense of luxury and highlights the festival. I incorporate some elegant lines and patterns to make the overall design more refined and elegant.
Designed by BXL Packaging Design