Dover Street Market Ginza visual merchandising, Tokyo – Japan

September 26th, 2016 by retail design blog

It’s a well-known fact that fashion designer Kim Jones has a soft spot for Tokyo. So, it isn’t very surprising that following a high-profile men’s pop-up store at luxury department store Isetan only last July, Louis Vuitton has once again pushed its menswear collection into the limelight with an immersive installation at another revered shopping destination in the Japanese capital: Dover Street Market Ginza.

Situated at the so-called elephant room on the store’s ground floor, it features a specially designed setting with its publicity slogan Volez, Voguez, Voyagez diagonally imprinted across the floor, walls, and even the furnishings. Presented at the space are selected items from Louis Vuitton’s A/W 2016 men’s collection, in addition to exclusive products that’ll only be available here.

Photography by Dover Street Market Ginza

http://superfuture.com/supernews/tokyo-louis-vuitton-installation

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