Japanese chain RINKAN specialises in the purchase and sale of high-end men’s apparel, bags, small leather goods, jewellery pieces. and watches, although the latter segment is taken care of by the affiliated ASKWATCH boutique chain. Although already operating twelve stores and shop-in-shops across Tokyo, RINKAN continues to see room for growth, and has added a thirteenth outpost in the city’s Ueno district. Occupying an elongated unit on the sixth floor of Ueno Marui, one of the area’s leading department stores, and features an interior design by negu inc., a local architecture practice and longtime collaborator. Offering shoppers a tranquil and distinctive shopping experience amidst generic surrounding settings, the shop-in-shop comprises a diagonally positioned meandering brick wall with the occasional cut-out, creating a variety of unexpected spaces and nooks in a restrained manner. The concept aims to signal ideas, values, and trust, all brand values of RINKAN. The new RINKAN shop-in shop offers purchases of high-value merchandise only, ranging from designer bags and apparel pieces, to jewellery and watches. © superfuture