MACCA HILLS X TREE CREATIVE: ELEVATING VIETNAM’S ESSENCE TO THE WORLD STAGE

Some dreams begin with a seed. For Macca Hills, that seed is a deep love for Đắk Nông — a land where sun and wind have nurtured macadamia trees heavy with fruit, waiting for skilled hands to carry them to new horizons.

The founder, a passionate young soul with strong ties to his hometown, dreams not only of helping local farmers grow macadamias but also of transforming them into premium, reputable products recognized and loved in international markets. To bring this vision to life, Macca Hills needed more than just quality products. It needed a strong, professional, connected, and distinctive brand identity — one capable of sharing its story with the world.

When Change Needs the Right Partner
Macca Hills turned to Tree Creative, a seasoned company in brand building and restructuring, with the challenge of refreshing its identity without losing its soul — crafting a look that is both professional and deeply rooted in its unique connection to homeland.

What Tree Creative Did for Macca Hills
The journey began with redefining the brand story. Tree Creative tapped into the richness of local culture, incorporating symbolic motifs inspired by the traditional weaving of the M’nông, Mạ, and Ê Đê peoples of Đắk Nông. These motifs do more than just captivate the eye; they serve as a visual language that tells the story of Macca Hills’ origins. From the bold lines of the M’nông, the delicate details of the Mạ, to the geometric patterns of the Ê Đê — everything weaves together into a distinctive visual identity that both honors local heritage and resonates with an international audience.

Visual Storytelling – When Culture Speaks Through Packaging
The new packaging was designed with varied color palettes for each product line while maintaining consistency within a unified visual system. Inspiration came directly from the macadamia nut itself — a symbol of vitality and wholeness — as well as the vast macadamia fields of the Đắk Nông highlands. Every line, color, and motif reflects the beauty and story of the land. This new packaging is more than just a protective shell; it is a piece of visual art that communicates local spirit and the brand’s serious, professional ambition to go global.

Refining the Logo – Turning the Macadamia into an Elegant Symbol
The new logo reimagines the brand’s symbol, where the macadamia nut is conveyed through a modern design language. Tree Creative fine-tuned every detail, simplifying the form while preserving warmth and authenticity. The logo now stands not just as a product mark but also as a metaphor for vitality, wholeness, and ambition. Every element — from color, patterns, to composition — was carefully considered to ensure every customer touchpoint feels professional, consistent, and emotionally resonant.

With this new chapter, Macca Hills now owns a stronger identity, a more captivating story, and a clearer voice in the market. The partnership between Macca Hills and Tree Creative is not just about design outcomes, but also about a shared commitment to innovation and professionalism — empowering Macca Hills to confidently step onto the global stage. Today, every macadamia nut carries not only nutritional value but also local pride and a bold aspiration for international integration.