Senzu aimed to create a more appealing, contemporary, and cosmopolitan identity while positioning the brand to meet future challenges. At the same time, the goal was to preserve a connection to its established roots.

To achieve this, I retained the signature blue color as a bridge to the previous identity, making it a central element of the new branding. A fresh illustration style was introduced, featuring custom artwork for each coffee reference, which also extends to merchandising and other collateral materials. The logo subtly references the three partners embarking on this new journey for SENZU.