Founded in 2015 by Brice Partouche, Paris-based running brand SATISFY has just taken its operations to a higher level by opening its very first permanent outpost in the city’s buzzing Marais district. In fact, it’s two spaces designed by Partouche and French architecture practice ciguë, situated opposite each other on rue de Saintonge. The space on number 47, aptly called Supply, is the brand’s retail space, while on number 54, the so-called Fuel Station space offers a selection of drinks and bites. As if spawned from the Chinese Yin and Yang balance philosophy, the two spaces combined provide shoppers with a different, more exploratory retail experience, and it’s one that perfectly aligns with SATISFY‘s brand universe and the merchandise on offer.

The store sees an understated setting with white stuccoed walls, a bare ceiling, and last but not least, an imposing wall painting of the American Wild West by New York City-based artist Othelo Gervacio as a backdrop for a few fixtures and furnishings. An elongated wool felt rug, featuring a series of low timber displays, ushers shoppers from the entrance, leading all the way to the back wall. Here, shoppers can sit back on a bespoke lounge chair by Paris-based furniture maker Jean-Baptiste Durand, conceived as a collage of recognisable chair designs. On both sides, the carpet is flanked by suspended metal clothing racks and a series of sculptural timber displays. Overhead, utility pipes are embedded in a grid of sleek ceiling lamps which meticulously highlight the merchandise below. A semi-secluded nook is home to footwear, presented on a wall display.

Additionally, the SATISFY store is dotted with a selection of artefacts personally curated by Partouche, ranging from rare punk records to vintage magazines and jewellery pieces. Mind you, staff members are avid runners themselves, and as such, they add their personal expertise to the retail experience. Across the street, SATISFY‘s hospitality unit has a similar utilitarian vibe, featuring by steel shelving, cardboard boxes and wire-mesh displays. The menu lists various coffee concoctions, drinks and performance essentials. Created by a nutrition expert, it runs moves in two directions: preparation and recovery. SATISFY’s own pre- and post effort drinks, refined over a year of testing, share the menu with gels from long-trusted partners. Water and electrolytes run on tap, ready for takeaway in flasks and speed cups. © superfuture