La Vo Patisserie Packaging & Brand Identity Design
Founded in 2022, La Vo Patisserie is a cake shop located in Park Lane, London, specializing in creating unique and delicious desserts for all occasions. We have been committed to serving delicious goodies to all of our customers in London, believing that the experience of visiting our shop should include both enjoying your favourite desserts and trying out some new ones too.

The biggest challenge was to reflect the refined and distinctive taste of La Vo’s sweets. The obstacles that existed in the previous identity were that it did not reflect the strength of the brand and was not integrated through all its elements. To overcome this, our new visual identity was meticulously crafted:

Colors & Contrast: We chose an olive green color as a bold and elegant option that brings a natural touch, an unconventional choice in the world of confectionery that makes the brand stand out. The careful contrast with the off-white color used in the logo and patterns delivers a balanced and visually comforting look.

The Base Pattern: This serves as our strongest visual element. The swirling pattern, inspired by classical decorative arts and applied to the lower part of the large boxes and gift bags, creates a depth and premium feel that goes far beyond flat designs. It introduces an artisanal, artistic character that mirrors the superior quality of the product.

Functionality & Details: Our diverse range of boxes, whether for macarons or brownies, was engineered with high flexibility to suit various product sizes. Additionally, we seamlessly integrated QR codes to bridge our customers directly to the brand’s digital platforms, fusing visual heritage with a modern digital experience.