The Trifulòt come from the green hills of Alta Langa, in Piedmont. For their packaging we imagined them as a cast of characters leaving home to discover the world, and finding it in Turin.

The city opens up new perceptions for them: Art Nouveau facades, elegant historic cafés, art, faces and smiles, and above all scents and flavours. Each Trifulòt comes back from the journey dressed in new textures and colours that reveal a different side of its personality, without losing its genuine character.

We translated this into illustrated faces, bold geometric patterns and a saturated palette. Every wrapper and every box becomes a character in its own right, so the range reads as one family on shelf.