The design of the Maison de Parfum Store in Garosugil, Seoul creates a new icon of perfume lovers and increases its global presence with the launch of this first Seoul based store. geo.Logic designed of the store’s interior architecture to reflect the brand’s unparalleled reputation for quality and engagement.

“Maison de Parfum” is the first niche perfume collection store in Korea. As the Garosugil site is deep and asymmetry, geo.Logic designed division of spaces that are showroom and L’artisan boutique which is the first L’artisan boutique in Korea and Lab office. The spaces are characterized and delineated by a geometric manipulation for the ceiling light and shelves lighting that progresses through the combination of the spaces. Design Components are Light, Reflection, and Material. They are mixed with Classic Fragrance and Modern City. Perfume as Classic element and Garosugil as very trendy city element are suitable Design elements in order to develop Maison de Parfum.

The Store has huge concept are minimalism, classic and lab, small concept is l’artisan’s manual design from France. There for people can get emotions by verified spaces with fragrant. geo.Logic designed circulation of people by reflected beautiful shelves and ceiling light, visual deception can stay long time in the shop by materials. People can walk into inside store through diagonal Bar and can sit, enjoy perfumes beside huge beautiful window.

For Technical things, Character of Perfume shop has too many fragrances in the shop. So, we want to make strategy by severalfold ventilation system than other retail shop and make odorless space then people can smell only in front of perfumes. Composition of space is designed for cozy and relax space in order to savor scents in the unique space.

Designer / Architect : Yujin Sim / geo.Logic
Construction : Wind Plan