Client
The Original Swedish Frozen Yogurt Factory. A shop that sells frozen yogurt “American style” (which means take all you want and pay what it weights) the Swedish way.

Brief
The client came to us last year with a plan and a space for opening up their first shop in Gallerian Stockholm (shopping centre). We were appointed lead agency to brand the full company, name it and to give it a concept.

Going through the whole process, the starting point was to give the brand a concept that then could be the foundation for a good name and later the branding and design. The concept circles around – being a Swedish brand rather than trying to be American. We introduced wood, colours and textures inspired by the Swedish nature. To further give the brand something unique we introduced some special tastes and toppings such as, ginger bread, cloud berry/hjortron (that will be served warm or cold depending on what time of year it is) and geléhallon.

We wanted a name that incorporated the “Original Swedish” but also the product name. The reason for this being that the client is the very first Swedish Frozen Yogurt shop around, and we wanted to use that to our advantage. The branding is light and fresh with a playful attitude. The colours come from classic Swedish berries, the type has a softness to it to giva a hint towards the smooth yogurt.

Designed by Dalston