The colourful Görtz world of birds presents itself in all the Görtz sales areas set up for children’s shoes. Simple shoelaces were transformed into colourful small worms in the beaks of five lovingly designed bird characters, which served as eye-catching packaging. They show different native types of birds that invite to play and collect. The aim, with the help of the packaging as part of the campaign, was to increase customer frequency in the Görtz sales areas for children’s shoes and, at the same time, to win customers for the Görtz store card.

Design: gürtlerbachmann GmbH, Hamburg
Creative Direction/Concept: Uli Gürtler
Art Direction: Merle Schröder
Project Management: Anne Kukereit
Illustration: Merle Schröder

http://www.thedieline.com/blog/2013/7/26/shoelace-birds.html