Shoelace bird packaging for Görtz by Guertlerbachmann

July 18th, 2014 by retail design blog

The colourful Görtz world of birds presents itself in all the Görtz sales areas set up for children’s shoes. Simple shoelaces were transformed into colourful small worms in the beaks of five lovingly designed bird characters, which served as eye-catching packaging. They show different native types of birds that invite to play and collect. The aim, with the help of the packaging as part of the campaign, was to increase customer frequency in the Görtz sales areas for children’s shoes and, at the same time, to win customers for the Görtz store card.

Design: gürtlerbachmann GmbH, Hamburg
Creative Direction/Concept: Uli Gürtler
Art Direction: Merle Schröder
Project Management: Anne Kukereit
Illustration: Merle Schröder









http://www.thedieline.com/blog/2013/7/26/shoelace-birds.html

Houdini Sportswear packaging by Propeller
Houdini develops sportswear that offers comfort regardless of the weather or...
DATBAR bar restaurant by Dirty Hands, Newcastle - UK
Striving (as always) to do something totally unique for Newcastle, and to be...
10 Corso Como restaurant & café, Milan - Italy
Visitors and customers move from one insight to the next, from the Gallery t...
Jameson Whiskey – The Deconstructed Series packaging by Pond Design
Using the idea of a ship as a focal point, three unique ships symbolize the ...

Leave a Reply

Your email address will not be published. Required fields are marked *