Hi-Lo Store by David Guerra Architecture and Interior, Belo Horizonte – Brazil

August 9th, 2011 by retail design blog

The clothing store follows the Hi and Low style, in a mix of opposites with recognized, young, conceptual and basic brands. The concept extends for the interior architecture, in a contrast of colors, materials and sensations. The front view, in latticework 40x40cm, there is a metallic pinky red beam.

In the area of clothing exposition, we explored lightness and romanticism by using the colors white, silver and dry golden. Contrasting with French wallpapers on the screens, the buttoned fabric in the service area and the work in lace-trimmed on the wall make the environment gentle for choosing clothes.

In the dressing-rooms area, the red and pink colors assume the role of seduction, glamour, passion and sensuality. It’s the transformation for the stars and every star has a stage. Red curtains, buttoned panels, indirect lightning, multiple mirrors, satin sofa, vintage chandelier and bookshelf with stylist feet create a scenario, where the protagonist is the customer.

Designed by David Guerra Architecture and Interior

Photographs: Jomar Bragança


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