Consider it a world’s first: Chocolate bars offered in 100 different flavours. Conceptualized by a serious chocolate lover, this new brand and concept boutique-cum-cafe draws focus to chocolates – both in taste and packaging. The brand is serious on one side and playful on the other; packaging features polka dots for fruits, pixels for dried fruits, animal skins for the exotic series, fabric patterns for coffee and tea etc. All other collaterals plays off the obsessive nature chocolate can induce.
Completed at Asylum creative direction: Chris Lee / designer: Yong