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Neom Organics partnered with FormRoom to design their new Leeds store. From initial moodboards and concepts, through to 3D rendering and technical drawings. Researching their strong values and essence, alongside customer perception enabled FormRoom to design an experiential and multi-sensory store. FormRoom designed the full interiors and furniture which consisted of contemporary and elegant materials contrasting with natural textures.


The hub of the store is the Scent Discovery Bar, which was designed to invite and engage customers into the well-being experience, by enabling them to discover their main underlying wellbeing need – Sleep, Stress, Energy or Mood Boosting. Finished in a white-washed ply with copper framework, this elegant focal point encourages interaction and increases dwell time.


Each wall bay is clearly defined for the customer with the product USP and benefits outlined through educational and interactive elements. This beautiful Leeds store in the brand new Victoria Gate shopping centre reinforces the brand identity and enhances customer experience. An engaging, multi-sensory experience has been crafted for the Neom Organics customer.

Design: FormRoom

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