Since their reemergence in 2009, footwear company Palladium is aggressively expanding their footprint to the retail world. After opening two successful stores last year in Amsterdam and Hong Kong, in September the 60-year-old boot company decided to expand within the European market with a concept store in London, as well as a “container pop-up” shop coming in November.
The California-based boot maker has also opened its first domestic doors in September and October including locations in Texas, California and New York. Each store is indicative of the brand’s essence, urban-exploration with functional military components. Product is being displayed on concrete blocks and will not be limited to footwear, but also accessories and outerwear for men, women and children.