Rawganical branding by Casper Holden

November 30th, 2011 by retail design blog

The assignment was to design a new line of four organic products for a luxurious hotel and the Scandinavien marked. As a part of the task we also had to come up with a product name which reflected the brand’s qualities and values.

We came up with the name ‘Rawganic’ and the idea to make a really raw and neat wood lid on a minimalistic designed bottle. Made in collaboration with Randi Sjælland Jensen and Ingeborg Lund as a fictional school project at ‘Skolen for Visuel Kommunikation’ in Denmark.

Design by Casper Holden , Randi Sjælland Jensen, Ingeborg Lund


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