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The Youth Culture Hall is where young generations can experience a variety of lifestyles, bringing unique brands together. It has become a platform for the brands to continue to grow harmoniously, creating a story-driven space to create unique experiences for customers. It was intended that brands full of individuality that cross generations would reveal their individual style within a unified image. The grid louvers on the ceiling reflect expanded space without distinction between the corridor and the island store, and the architectural pillars in the central area were finished with block tiles and mirrors to express them as one object. The media wall at the entrance consists of a pop-up zone where brand promotion and events can be held.

-Spatial Design & Design: Design m4/ Yoo Jaeyeon, Kim Jinwoo, Lee Jonghwa, Kim Sedong

-Span planning: think thing thank/ Yuk Eunjoo, Ming Shen

– Photography : Choi Yongjun

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