Catalog flagship store by Nendo, Beijing

December 6th, 2011 by retail design blog

Japanese architects and design studio Nendo has developed the retail space concept for the flagship store of CATALOG, a hong kong-based sportswear and sneaker company. Located in Beijing, the new space reflects design themes found within a fashion catalog.

Each brand is appreciated equally by the company– every item spotlit throughout the space. One enters the store through a bright show window doorway with ‘CATALOG’ scrawled across the top. The window then exists as a series, illuminating a pathway through the store, as if copy-and-pasted, creating a cohesive spatial experience as the the shopper wanders through the shop, examining each item as if flipping through a catalog.

All images © CATALOG by Daci Ano

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One thought on “Catalog flagship store by Nendo, Beijing

  1. Maria says:

    Love the boldness and the simplicity!

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