![](https://retaildesignblog.net/wp-content/uploads/2019/07/HEY-BIRD_social-space-area-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2011/12/Catalog-flagship-store-by-Nendo-Beijing.jpg)
Japanese architects and design studio Nendo has developed the retail space concept for the flagship store of CATALOG, a hong kong-based sportswear and sneaker company. Located in Beijing, the new space reflects design themes found within a fashion catalog.
Each brand is appreciated equally by the company– every item spotlit throughout the space. One enters the store through a bright show window doorway with ‘CATALOG’ scrawled across the top. The window then exists as a series, illuminating a pathway through the store, as if copy-and-pasted, creating a cohesive spatial experience as the the shopper wanders through the shop, examining each item as if flipping through a catalog.
All images © CATALOG by Daci Ano
http://www.designboom.com/weblog/cat/8/view/17950/nendo-catalog-flagship-store-beijing.html
![](https://retaildesignblog.net/wp-content/uploads/2011/12/Catalog-flagship-store-by-Nendo-Beijing-09.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2011/12/Catalog-flagship-store-by-Nendo-Beijing-08.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2011/12/Catalog-flagship-store-by-Nendo-Beijing-07.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2011/12/Catalog-flagship-store-by-Nendo-Beijing-06.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2011/12/Catalog-flagship-store-by-Nendo-Beijing-05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2011/12/Catalog-flagship-store-by-Nendo-Beijing-04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2011/12/Catalog-flagship-store-by-Nendo-Beijing-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2011/12/Catalog-flagship-store-by-Nendo-Beijing-02.jpg)