POP UP! UNIQLO Pop Up Store by HWKN, New York

February 7th, 2012 by retail design blog

The 6 “UNIQLO CUBES,” have arrived in New York City, now at the Highline Rink. The cubes celebrate UNIQLO’s innovative yet classic apparel in smart jewel-like architectural packages. HWKN’s designed cubes illuminate and enlighten neighborhoods with an in-depth look into UNIQLO’s unique product quality. The pop-up stores showcase UNIQLO by forming simple volumes with high-tech surfaces cladding their gridded surface.

Once the cube is plopped into location, a section of the form slides open like a vault, inviting people to come visit, try on clothes, and purchase the treasures that lay inside. At night all cubes glow in the dark and mark their presence. UNIQLO’s brand presence emerges from the powerful simplicity of the form, to the glowing facades, all the way down to the details; unfolding the highest material and manufacturing quality.















http://www.hwkn.com

Air New Zealand’s ‘Clothes Hangar’ by Gascoigne Associates & Saatchi Design,...
Air New Zealand’s ‘Clothes Hangar" brief was to create a space that emb...
HAIRDRESSER! Jenny House beauty salon by DiCesare Design, Seoul
Jenny House is a VIP luxury beauty salon sited in Seoul (Korea). This is the...
Alexander Wang flagship store, Beijing
The design of the retail space is a collab of Wang and Paris-based architect...
Ratton bakery by S3 ARQUITECTOS & Bernardo Daupiás Alves, Lisbon
In the interior this space reflects an carefully image, organized and “clean...

2 thoughts on “POP UP! UNIQLO Pop Up Store by HWKN, New York

Leave a Reply