The 6 “UNIQLO CUBES,” have arrived in New York City, now at the Highline Rink. The cubes celebrate UNIQLO’s innovative yet classic apparel in smart jewel-like architectural packages. HWKN’s designed cubes illuminate and enlighten neighborhoods with an in-depth look into UNIQLO’s unique product quality. The pop-up stores showcase UNIQLO by forming simple volumes with high-tech surfaces cladding their gridded surface.
Once the cube is plopped into location, a section of the form slides open like a vault, inviting people to come visit, try on clothes, and purchase the treasures that lay inside. At night all cubes glow in the dark and mark their presence. UNIQLO’s brand presence emerges from the powerful simplicity of the form, to the glowing facades, all the way down to the details; unfolding the highest material and manufacturing quality.