POP UP! UNIQLO Pop Up Store by HWKN, New York

February 7th, 2012 by retail design blog

The 6 “UNIQLO CUBES,” have arrived in New York City, now at the Highline Rink. The cubes celebrate UNIQLO’s innovative yet classic apparel in smart jewel-like architectural packages. HWKN’s designed cubes illuminate and enlighten neighborhoods with an in-depth look into UNIQLO’s unique product quality. The pop-up stores showcase UNIQLO by forming simple volumes with high-tech surfaces cladding their gridded surface.

Once the cube is plopped into location, a section of the form slides open like a vault, inviting people to come visit, try on clothes, and purchase the treasures that lay inside. At night all cubes glow in the dark and mark their presence. UNIQLO’s brand presence emerges from the powerful simplicity of the form, to the glowing facades, all the way down to the details; unfolding the highest material and manufacturing quality.















http://www.hwkn.com

Hermès - Shang Xia by Kengo Kuma, Hong Kong
With the luxury market ballooning in China, it comes as no surprise that t...
Föger Woman Pure by Pedrocchi Architects, Telfs Austria
Upmarket Austrian fashion retailer Föger Woman Pure gave Pedrocchi the brief...
Belfry Tashkent by Ippolito Fleitz Group
Ippolito Fleitz Group has designed the interior architecture of the Uzbekist...
Calvin Klein Watch store and jewelry by Ivan Cipriani Associati, Taipei
The Florence, Italy-based architectural design firm Ivan Cipriani Associati ...

One thought on “POP UP! UNIQLO Pop Up Store by HWKN, New York

Leave a Reply