POP UP! The Lake & Stars Pop-up shop by SOFTlab and Focus Lighting, New York

February 19th, 2012 by retail design blog

The SOFTlab-designed pop-up shop for The Lake & Stars plays with the concept of viewing cones to provide visitors with two entirely different shopping experiences. Focus Lighting uses these cones both as a focal point and opportunity to provide light. A central wall composed of 29 irregularly shaped cones seems to hover over the middle of the shop, dividing it into two separate spaces.

The lighting design draws visitors toward the viewing cones and uses the dichroic plexi-glas to create splashes of color within the sleek, white space. As visitors enter on the space to the left of this wall, pin spots draw their eyes toward the different rectangular openings within the wall. Light fixtures are precisely aimed to that when the light hits the dichroic plexi-glas ones, a splash of color is projected onto the flossy white surfaces of the adjacent space, bringing life to the mannequins and merchandise.





















http://www.contemporist.com/2011/11/14/the-lake-stars-pop%E2%80%90up-shop-by-softlab-and-focus-lighting/

Ferrer store by SAQ, Nieuwpoort Bad - Belgium
The assets of this multi-brand fashion store are based on both the singulari...
ROOFTOP BARS! Upstairs bar at the Kimberly Hotel by Frank Denner, New York
Both grandeur and intimacy reside here in the harmony of its detailed collab...
Nudge and Rulla shop & restaurant by Fyra, Helsinki - Finland
The objective was to open and clarify the shop layout and to minimize the co...
EYTYS store, Stockholm - Sweden
The colour scheme is made up by a variety of materials, including burl, acry...

Leave a Reply

Your email address will not be published. Required fields are marked *