Paris Baguette bakery by JHP, Seoul

February 26th, 2012 by retail design blog

Distilling the very essence of the best Parisienne patisserie, and transporting East towards the hippest district in Seoul, South Korea, a country with no great ‘bread culture’ created a distinct challenge for JHP.

The answer lay in conceiving a space that was incredibly modern, with subtle references to our Gallic neighbours’ royal legacy – the Louis XIV font, patisserie ponderings and palatial chandeliers. JHP created every aspect of the brand including its identity, store architecture, interior environment, communication strategy, packaging, photographic suite, in-store movies and music playlists.

http://www.jhp-design.com

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