WAWA brand design and packaging by Carla Cascales Alimbau and Viviana Gómez

March 20th, 2012 by retail design blog

The idea began with the intention of combating childhood obesity, one of most serious public health problems of the 21st century. WAWA is a workshop – store – restaurant where children have fun cooking and discovering organic fruit and vegetables, helped by instructors and nutritionists. The family can consume the cooked dishes in the little restaurant of the store. In this way children associate healthy food with something fun and introduce it naturally in their diet.

We created and designed cooking recipes packs for families that include a book, some tools and the basic ingredients needed for healthy cooking and entertaining at home. The packaging is wrapped in a handmade illustrated cloth using the japanese technique furoshikique, once unwrapped the cloth can be used as a tablecloth.

Each small bottle of product is made from recycled materials that can be reused in the house to contain other ingredients. The cookbook is designed with large illustrations and very simple explanations to be read by children from 3 to 8 year. The logo is handmade using a rope. The word “wawa” means “child” in pre-Columbian language, culture that had a great admiration and respect for the earth.

Designed by Carla Cascales Alimbau and Viviana Gómez

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2 thoughts on “WAWA brand design and packaging by Carla Cascales Alimbau and Viviana Gómez

  1. Carla says:

    Thank you so much for the post!

  2. This is absolutely beautiful! Love the idea, too!

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