Buttercup Cake Shop sits at the entrance to the ‘Great Eastern Market,’ within Westfield’s newly opened UK shopping mall at Stratford. Designed as an oversized Shaker kitchen, the space features embellished elements of the traditional handbuilt kitchen, drawing inspiration from honest, utilitarian, British joinery. These core elements are intended to reflect the brand’s ethos; using the finest and freshest ingredients to create hand-make cupcakes with no assembly lines.
Juxtaposed with this honesty, are playful design elements such as the giant teapot drum lighting feature, and the impossibly high chest of drawers, with all the toppings and ingredients safely stored within, to create some drama and intrigue inquiring minds
Topping the technicolour cupcakes becomes a form of ‘food theatre’ on the ‘icing stage’ behind the main counter, and the main display offers the customer a plethora of mouthwatering flavours to choose from.
Setting the pace for the transformation of East London, Westfield Stratford City continues to draw the crowds, and many foodies will be impressed with the artisan foods on offer. Design Clarity has been involved in numerous projects for the centre, which is now Europe’s largest.