Buttercup Cake Shop by Design Clarity, London

April 12th, 2012 by retail design blog

Buttercup Cake Shop sits at the entrance to the ‘Great Eastern Market,’ within Westfield’s newly opened UK shopping mall at Stratford. Designed as an oversized Shaker kitchen, the space features embellished elements of the traditional handbuilt kitchen, drawing inspiration from honest, utilitarian, British joinery. These core elements are intended to reflect the brand’s ethos; using the finest and freshest ingredients to create hand-make cupcakes with no assembly lines.

Juxtaposed with this honesty, are playful design elements such as the giant teapot drum lighting feature, and the impossibly high chest of drawers, with all the toppings and ingredients safely stored within, to create some drama and intrigue inquiring minds

Topping the technicolour cupcakes becomes a form of ‘food theatre’ on the ‘icing stage’ behind the main counter, and the main display offers the customer a plethora of mouthwatering flavours to choose from.

Setting the pace for the transformation of East London, Westfield Stratford City continues to draw the crowds, and many foodies will be impressed with the artisan foods on offer. Design Clarity has been involved in numerous projects for the centre, which is now Europe’s largest.

http://designclarity.net

Bassike store by Akin Creative, Melbourne
After having launched three stores in the Sydney area, Australian fashion la...
SMART pavilion by Design3, Moscow - Russia
The pavilion design idea was to create a mobile platform for carrying out pr...
Oakley 5th Avenue Flagship Store by Suyama Peterson Deguchi, New York City
Oakley 5th Avenue Flagship Store by Suyama Peterson Deguchi, New York City
Ministry of Sound Offices by Jump Studios, London – UK
Jump Studios has designed a new office space for Ministry of Sound located i...

One thought on “Buttercup Cake Shop by Design Clarity, London

Leave a Reply