Savon du Midi branding by Carla Cascales

May 2nd, 2012 by retail design blog

The packaging is made with recycled and recyclable natural products like kraft paper for the box and printed with ecological ink, using only black colour. Each variety of soap has a different handmade illustration related with the natural ingredients of the soap.

Savon du Midi is made with shea butter and certified organic vegetable oils. The fine blending of these oils creates its unique quality. None of them contain animal fat. The soap ais manufactured in small factories with the knowledge handed down from generation to generation in Provence (France). The brand has the intention to transmit the simplicity of an organic product in order to highlight the natural qualities of the soap.

Designed by Carla Cascales

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