We have been working closely with Newcastle’s GUSTO Group, and the superb xsite architecture, to create something radically different for the city. The initial vision conjured up between ourselves and Gusto group has developed into something pretty spectacular.

Branding the venue from the ground up, the process has included printing bespoke artwork onto heavily rusted steel sheets, wrapping huge areas in printed 9Bar poster artwork, and creating signage both interior and exterior.

Branding by Reluctant Hero

http://www.reluctanthero.co.uk