Dover Street Market, Tokyo

July 3rd, 2012 by retail design blog

For us and thousands of others London’s Dover Street Market redefined shopping, turning it into an ongoing exhilirating adventure ever since it opened its doors in 2004. Its brilliant retail formula not only features tightly curated high-end offerings but presents them as such that each corner and/or floor become intimate and tempting showcases put just for you.

And now Comme des Garçons takes the acclaimed retail formula to the homeland, launching a new Dover Street Market flagship in Ginza, an area of Tokyo longtime known for being conservative but recently shooting up fast on the hipness ladder.

The store occupies 2,500 sqm., spread over six floors in west wing of the Komatsu Ginza Building, a modern structure previously occupied by the eponymous department store. Interestingly, a branch of fast-fashion retailer Uniqlo is located in the east wing. Dover Street Market’s Tokyo store is bigger than the London original but features the very same retail formula, showcasing apparel, shoes, accessories and other fashion items in unique settings on each floor.

To indulge Tokyo’s supersavvy, brand-obsessed fashionistas, the store’s features brands similiar to the store in the British capital, including a lot of Comme des Garçons and related labels, Thom Browne, Visvim, Alexander Wang and Yves Saint Laurent. The top floor also features an events space for special presentations. A total number of five Dover Street Market flagships are envisaged, and the plan is to open the third one next year in new york city.









http://superfuture.com/supernews/16-03-tokyo-dover-street-market-store-opening

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