Knowhere is a place where sharing is the common exchange coin and is given without interest rate. An area where the knowledge and business share a cup of coffee. A place in which believe, share and at the same time enjoy. Knowhere is not a regular proposal. Landing in Denia (Alicante) for their last Project, the Wanna One team knew that their challenge was to provide in an homogeneus way a concept totally new for the area. A brave project, located in the Marina Alta region, that looks to satisfy in a sole space, the different needs of the local entrepreneurs, or the people that uses the city as a hub.
Wanna One developed an image and marketing consultancy 360º, that embraced the definition of a brand strategy based in a precise analysis of the national competitive environment and the global trends, to the creation of the brand, its universal concept and the later interiorism and graphics created for the place. The result is a futurist proposal that answers the idea of the owners: create a singular space, never seen, a space that still does not exist. Because of those concepts, Wanna One has used the joining of the words knowledge and nowhere to create the naming of this new space: Knowhere.
This concept has defined the essence of the visual identity with an unstructured typografy that focus on the values of the center: “the knowledge is infinite, when you split it, it multiplies”. And also the claim: “Work. Share. Innovate”, with which the center places himself as a promoter and a launching base of the knowledge economy through their coworking space, multipurpose rooms and the first digital production workshop of the region. From the moment you enter in the place, the open space ambient and its light are a welcome card to stay in.
With big blue color areas, it is almost impossible to not remember the Mediterranean sea that is just a few minutes from the place. When you come in, the sensation is like science fiction, due to its white walls and the big deep blue cube placed in the center as a meeting room dressed as a fishbowl. From there, it seems to flow rails of electric cables towards the tables, as it was water irrigating them. Everything for making sure that the coworkers and nomad entrepreneurs are well hidratated with talent and excitement.
The geometric shapes guide the design of the objects and furniture, reinforcing the avant-guard aspect worth as a S. Kubrick movie. For the creation of the space, Wanna Onehas focused in materials as the white formica, metal, glass and textile; and has used oce tables and conference chairs from Actiu, oce chairs from Sentis, designed by Josep Lluscà. The furniture in the showcases have the signature from the own Wanna One studio. All the elements are corwned with a cubic luminary from the italian brand Novalux. The great advantage of the working space Knowhere is, in first place, its flexibility.
Now the place counts 30 tables for coworkers, with the possibility to enlarge to 75, working spaces more relaxed for nomads and an area available to organize events. The sensation to be in a futurist surrounding it’s being reinforced by the graphics created by Wanna One, with images XXL in black&white that seem to be taken from a scanner and accompained by verbs that welcome to the action. Wanna One has created a place in which the common language are Hello, Good morning and may I help you. A working space where the main foods are the talent and the world famous Denia’s red prawns.
Design: Wanna One
Photography: Caulin Photos