Bread & Butter Berlin 2012 Summer – RED WING SHOES

August 5th, 2012 by retail design blog

RED WING SHOE COMPANY was built on America’s great promise; if one worked hard enough, one could achieve anything. Charles Beckman, a Red Wing, Minnesota merchant, was a big believer in this promise. He saw firsthand the need for durable and comfortable boots, and in 1905 he founded the Red Wing Shoe Company. Word of the quality spread quickly and the company prospered.

Today, a third generation of employees, located just down the road from the original factory, continues this commitment to quality by using the same craftsmanship and attention to detail which gave the company so much success. Triple-stitched seams, sturdy welt construction, and rich leathers are signature elements of every Red Wing boot.

Photographer: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog






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