Coralina women footwear, Medellín – Colombia

September 2nd, 2012 by retail design blog

Coralina San Lucas, is the newest branch of the recognized Medellin Designer, Carolina Aldana, who is dedicated to design exclusive and fashionable women footwear at an accessible price. In this new location, designers utilized a variety of materials ranging from metals and different wood finishes, creating a natural equilibrium of textures, color, and light.

The inspiration for the design came from the brand’s DNA: urban flair in perfect harmony with romance, to create a perfect combination resulting in a naturally modern romantic look. Coralina’s quest to create a warm space, where the main protagonist is still women’s footwear, comes to life through a clean and modern design that is still aligned with the brand but that maximizes is personality.

The industrial elements plus an atmosphere evoking fresh and natural spaces invites its visitors to identify with the brand and its key fashion forward elements while skillfully exhibiting the latest trends in women footwear. Its distinctive contrast of a white background color, wood tones, and the bright colors of the shoes creates a more visibly spacious environment and a direct focus on the product, making it part of the overall design.



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