Soyuzsnab HORECA packaging by Nadie Parshina

September 25th, 2012 by retail design blog

As a part of launching a new trademark of high-quality finished ingredients for cafe and restaurant chefs, a large-scale design concept was developed for more than 250 items of products of Soyuzsnab HORECA. The packaging design tackles the tasks of simplicity and clarity at the same time: the product should be noticeable on professional kitchen, and its inner content should be clear from the look of it, at first glance. It was also necessary to develop the system of visual differentiation of ingredients – their purpose for various dishes and correspondence to this or that group of products.

Award: “Design of the year” PART Awards

Art-direction – Nadie Parshina
Tech.design – Marina Alieva, Soyuzsnab in-house











http://www.nadieparshina.ru

PHARMACIES! Apotheek by CAAN Architects, Sint-Martens-Latem - Belgium
This spectacularly simple pharmacy is located in Sint-Martens-Latem, Belgium...
Kessalao Take Away by Masquespacio, Bonn - Germany
Constructive details like the bars and folding tables are created as an adap...
Encontros Lighting Figures by Arturo Álvarez at ARCOmadrid
Encontros Lighting Figures by Arturo Álvarez at ARCOmadrid
Poszetka retail stand by Joanna Kubieniec
The layout of this stand can vary depending on the needs. All components are...

Leave a Reply

Your email address will not be published. Required fields are marked *