As a part of launching a new trademark of high-quality finished ingredients for cafe and restaurant chefs, a large-scale design concept was developed for more than 250 items of products of Soyuzsnab HORECA. The packaging design tackles the tasks of simplicity and clarity at the same time: the product should be noticeable on professional kitchen, and its inner content should be clear from the look of it, at first glance. It was also necessary to develop the system of visual differentiation of ingredients – their purpose for various dishes and correspondence to this or that group of products.
Award: “Design of the year” PART Awards
Art-direction – Nadie Parshina
Tech.design – Marina Alieva, Soyuzsnab in-house