Jimmy Choo’s 157-square-meter flagship in Harbour City, Hong Kong is a two-level, dual gender store that introduces itself with a double height façade. Shoppers are met with the monumental storefront which features vertical imagery via light boxes and LED monitors. The lower section of the façade is a combination of retro and modern design, with rounded edge cartouche framings that provide integrated lighting. Marble and metal layering is deconstructed to give way to the light from inside the store.
Draped in white Carrera marble, the welcoming feature stairway continues the theme of transparency as it wraps around the showcased product. The men’s and women’s sections of the store fall on either side of the open stairs, making the merchandise visible from both sides. The urban Conton Road shopping district is visible from the grand glass window that runs through all sections of the store and custom mirrored shelving units expand the depth of space.
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