Joto Sake packaging by Parallax

November 13th, 2012 by retail design blog

Joto is a range of artisanal Japanese sakes developed for the North American market. To Western consumers, traditional Japanese sake labelling is indecipherable and largely indistinguishable. Joto’s packaging opts for bold colour and infographics describing each sake’s brewing process and tasting notes.

The logo developed for the company was inspired by the geometrical minimalism of Japanese design, but contains a visual delight for the sake aficionado. Sake is traditionally drunk from a snake’s eye cup—a white porcelain vessel with two blue rings printed on the inside that allows the drinker to judge the sake’s clarity and purity.

Designed by Parallax





http://parallaxdesign.com.au

Apotek Hjärtat identity by BVD
Apotek Hjärtat identity by BVD
WHOLE WORLD Water identity by fuseproject
The black type is strong, elegant and promotes a sense of urgency. The colla...
Appennine identity design by The Design Grid
The logo is simple and sophisticated logo that reflects smart design. The lo...
Threesome Ceramics Sculptural Packaging by Talc Design Studio
The objects are inserted into a cocoon like container and secured into place...

Leave a Reply

Your email address will not be published. Required fields are marked *