Nike pop-up showroom by Maggie Peng & Albert Tien, Beijing

December 19th, 2012 by retail design blog

We designed an exhibition environment for the new Nike Women’s Collection to express the atmosphere of weightlessness and the ethereal. The simplicity and scale of the three top and bottom plinths serve as a monumental backdrop for the suspended elements in between that came in and out of focus through the movement between the plinths. Behind the three plinths is a large video projection of images from the look book that we animated to create movement. The installation as a whole creates a strong, serene, yet warm space that allows the products to be the centerpiece.

Photographs: Jonathan Leijonhufvud



































http://www.archdaily.com/305979/nike-pop-up-showroom-maggie-peng-albert-tien/

Prada store by Roberto Baciocchi, Nanning - China
Elegant niches are carved out from the black marble walls, presenting small ...
Aesop Rough Trade Nottingham Store by Ciguë, Nottingham - UK
Distillation apparatus forms centrepiece in Ciguë's Aesop Nottingham store
Silvian Heach flagship store by Fabio Caselli Design, Milan - Italy
The Marble Concept is complemented and accompanied by fine materials such as...
Homme Plissé Issey Miyake boutique by Naoto Fukasawa, Tokyo - Japan
Thin black beams have been inserted, in a different pattern on each floor, a...

One thought on “Nike pop-up showroom by Maggie Peng & Albert Tien, Beijing

Leave a Reply