Nike pop-up showroom by Maggie Peng & Albert Tien, Beijing

December 19th, 2012 by retail design blog

We designed an exhibition environment for the new Nike Women’s Collection to express the atmosphere of weightlessness and the ethereal. The simplicity and scale of the three top and bottom plinths serve as a monumental backdrop for the suspended elements in between that came in and out of focus through the movement between the plinths. Behind the three plinths is a large video projection of images from the look book that we animated to create movement. The installation as a whole creates a strong, serene, yet warm space that allows the products to be the centerpiece.

Photographs: Jonathan Leijonhufvud



































http://www.archdaily.com/305979/nike-pop-up-showroom-maggie-peng-albert-tien/

Crea concept store by Pitsou Kedem Architect, Tel-Aviv
A small store of a Paris fashion house is situated in the heart of the Ramat...
Quiksilver store by MF Architectural, Peru
The concept behind this store catch the surf spirit, mixed with a south Amer...
Triwa pop-up by Elding Oscarson, Stockholm
Elding Oscarson's design for Triwa's first physical store, a temporary pop-u...
Akis Spa by Studio MKZ, Sydney - Australia
The linear detailed entrance compliments the circular wall partitions to off...

One thought on “Nike pop-up showroom by Maggie Peng & Albert Tien, Beijing

Leave a Reply