At the dawn of 1938 two entrepreneurs came together to start a Californian distribution company of the finest British and American motorcycles and motorcycle clothing, delivering them to a new wanderlust-starved American teenager. That company was Johnson Motors. Racing their motorcycles in the barren deserts of Death Valley and the dry lakes of El Mirage, with the pre-dawn temperatures below zero to the scorching midday sun reaching 120° F, they pitted themselves in the true American tradition of “All or nothing, death or glory” in just jeans, a t-shirt and leather jacket.
Our clothing is built on that same ethos, that same enduring spirit of those pioneers of utility clothing. American made, in the state of California… in the industrious city of Los Angeles. Johnson Motors. Made the way you remember.
Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog