ONLY store by Riis Retail, Herning – Denmark

February 16th, 2013 by retail design blog

Size matters in the world of ONLY and their new shop concept designed by Riis Retail has dominant and impressive visual elements like LED letters, mirror balls and huge LED screens. The shop is illuminated with highly professional knowledge about lights, and finest LED technology is used in a new way.

Designed by Riis Retail and executed in a joint effort between the design team and the client, the project sets new standards for combining interior design, functionality and visual merchandizing. Homogenous surfaces and clear lines, mixed with playful elements give the shop a young and twisted look. Keywords like ‘bright’ and ‘playful’ have been consistent through the entire design process.











The open façade reveals an impressive impact zone with the freshest and most fashionable styles. The twisted use of huge LED screens ensures great brand recognition throughout the entire shop.

Exclusive and friendly materials welcome the customer in the fitting room area. The mirrored walls inside the hexagon shaped fitting rooms give the customer a 360 degree view – an unexpected ‘WAU’ effect.

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