Wodka Wanessa packaging by Gerlinde Gruber

February 28th, 2013 by retail design blog

Vanessa Gürtler, founder of Wodka Wanessa, is graduate of University of Gastronomic Sciences‬ (UNISG) in Bra. Alois Gölles distills 3 varieties for Wodka Wanessa – Spelt, Corn and Rye. Wodka Wanessa is a handmade Slow Food Product, so the packaging design has to tell the same. The bottles are labelled with duct tape by hand – every bottle is unique. For a set of the 3 tastes the focus was on creating a box with a high shelf-impact.

Designed was a type of handbag in the shape of a Matryoshka which contains one 0,2l bottle of each sort. Easy to carry and stable. We choose the shape of a russian doll, because vodka is often associated with its origin (Russia/Poland). The cardboard box is lovely and witty and the space-saving cut is eco-friendly. It’s easy to assemble without adhesive – a ribbon as closure emphasises the handmade vodka production. Purity of this vodka is shown with two-sided window faces. The cut-outs are reused as tasting sheets – nothing is wasted.

Designed by Gerlinde Gruber

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One thought on “Wodka Wanessa packaging by Gerlinde Gruber

  1. Nate Webster says:

    Reusing those cutouts is clever! I like the font used on the label.

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