Concept “B” of LIU•JO new retail program, this brand new store is located in Reggio Emilia Italy. Reggio Emilia is also the hometown of Christopher Goldman Ward, the new architect in charged of Brand retail development. From the facade all details accuracy is shown as per the Air conditioning exterior grills system hidden thanks to an accurate and artistic usage of air grills with a “Mondrian” style and subdivision.

Inside the store is characterize by three product lines matching three different design languages. From “home touch” Collection left side, where we can find Tom Dixon appliques according to champagne shiny gold freestanding hangers, through Jeans Collection on the right side, characterized by brushed champagne gold wall cladding, to the final accessories room with fabric wallpapper and long smooth shelves.

All furniture fixtures volumes are “framed” with shiny champagne gold tubulars 10x10mm for a luxury touch. Elegance, home feeling and femininity fill up the entire boutique.

Designed by Christopher Goldman Ward