Tens Atelier was invited to design the store for Yamazaki in Shanghai Jiuguang Center. This period in a young and dynamic section like Daning, we hope that on the basis of conveying Yamazaki’s consistent concept, add some new elements to be closer to the young consumer group.
Mount Fuji is a symbol of Japanese spiritual culture. Mountain also represent strength, tenacity and eternity. Therefore, with “hill” as the theme, with geometric blocks such as triangles and trapezoids in the space. The space follows the red of the logo as the main color, supplemented by the use of exaggerated pine grains as the material for display cabinets, tables and chairs.
Project Name: Yamazaki Bakery, Jiuguang Center
Location: Shanghai, China
Client: Shanghai Yamazaki Baking CO., Ltd
Spatial Design: Tens Atelier
Design Lead: Tanen, Kevin
Design Team: Thomas, Yui, Cecil
Contractor: Shanghai Takuzen Construction Consulting CO., Ltd
Prop Making: Nantong Zhuocheng props Co., Ltd
Materials: Travertine, Pine Plywood, Lacquer, Diatom Mud, Wire Drawing Stainless steel
Completion Time: Jan 2022
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