WOODEN STORE INTERIORS! adidas originals shop-in-shop at Footaction, Houston

April 4th, 2013 by retail design blog

And while hipsters in Paris rejoice over the opening of a new adidas concept store, those in Houston were up for a different retail treat by the sportswear giant. Its lifestyle label adidas originals has forged a collab with sportswear retailer Footaction, and set up a unique retail concept for both brands at the latter’s store at Willowbrook Mall.

The first shop-in-shop of a series of five opening at existing Footaction locations across the states, the shop-in-shop concept is called adidas originals collective by Footaction and features a New York-inspired sophisticated design with subtle lighting, polished timber, metals and leathers, spiced up with custom city colours, street culture-inspired art, typography, interactive digital features and in-store gigs by various artists.

The shop-in-shop carries exclusive adidas originals products, and shoppers have the opportunity to find the perfect look in the interactive digital look book, check the artwork from local artists in the art space.

http://superfuture.com/supernews/houston-adidas-originals-collective-by-footaction-shop-in-shop

Pedal Chic women's bicycle boutique by Southeastern Products, Greenville - South...
The new runway display allows the product to be viewed higher like at a fash...
TOY STORES! Harrods Toy Kingdom by Shed, London
This collaborative journey culminated in the discovery of the Toy Kingdom; a...
Magasin Fragrance by Magasin du Nord, Copenhagen - Denmark
Magasin du Nords Flagship store in Copenhagen has introduced a new fragrance...
DJ City Breda Popup store by studiomfd, Breda - Netherlands
Studio MFD created the unique Breda DJ Pop Up Store to celebrate the worldwi...

Leave a Reply

Your email address will not be published. Required fields are marked *