WOODEN STORE INTERIORS! adidas originals shop-in-shop at Footaction, Houston

April 4th, 2013 by retail design blog

And while hipsters in Paris rejoice over the opening of a new adidas concept store, those in Houston were up for a different retail treat by the sportswear giant. Its lifestyle label adidas originals has forged a collab with sportswear retailer Footaction, and set up a unique retail concept for both brands at the latter’s store at Willowbrook Mall.

The first shop-in-shop of a series of five opening at existing Footaction locations across the states, the shop-in-shop concept is called adidas originals collective by Footaction and features a New York-inspired sophisticated design with subtle lighting, polished timber, metals and leathers, spiced up with custom city colours, street culture-inspired art, typography, interactive digital features and in-store gigs by various artists.

The shop-in-shop carries exclusive adidas originals products, and shoppers have the opportunity to find the perfect look in the interactive digital look book, check the artwork from local artists in the art space.

http://superfuture.com/supernews/houston-adidas-originals-collective-by-footaction-shop-in-shop

R&G store by Studio Gascoigne, Auckland
R&G brand is aimed at a younger segment of Rodd & Gunn’s target mark...
Barrio Chino restaurant by Edge Design Studio, Sydney
The design is raw and stripped back consisting of splashes of bright colours...
Tattoaria House by Studio dLux, São Paulo - Brazil
The industrial style of the warehouse mix with the use of OSB and plywood fu...
Canada Goose Shop-In-Shop by David A. Levy & Associates and Double Retail, H...
Harrods received two new fitouts – a large men’s and women’s shop located o...

Leave a Reply

Your email address will not be published. Required fields are marked *