The design idea was born out of the existing Neoclassical style of CP. One of the portico columns, was aligned to the front of the store, blocking its visibility. Instead of being discouraged, we embraced this challenge; repeating these columns into the store. Thus re-creating a classical temple, the temple of Wrogn. Some of the most iconic sculptures of the greco-roman world were reconstructed, with a twist that’s reflective of the brand’s edginess. To add more to this already unexpected experience, we layered a digital realm of Iconic paintings, pictures of the original sculptures reinforcing the story via panoramic screens.

With a aid of local artists and sculptors in Kerala, we developed the right way to add a wrong twist in the sc